Misconceptions are deterring millennials from buying the life insurance protection they need. This generation (ages 27-42) represents a significant opportunity for the insurance and financial planning industries.

According to the LIMRA 2022 Insurance Barometer Study:

• 55% of millennials have no life insurance at all
• 35% of millennials feel that life insurance is too expensive
• 1/3 of millennials say they haven’t purchased life insurance because they don’t think they would qualify, or they haven’t been approached

The goal of our newest "campaign in a box" is to outfit you with tools to dispel myths, inspire interest and persuade millennials to find out just how affordable and accessible life insurance can be.

Visit our marketing materials page, and download the advisor kit now. Please be sure to share it with your producers.

This four-week campaign can be used to generate business within this target group and includes customizable and compliance-approved:

• postcard
• communication templates
• social posts
• handouts

Millennials are the newest generation of life insurance buyers. Partner with them now to secure a stronger future!

Outcomes of the digital application process 

34%

Instant decision*

73%

Lab-free decision**

6%

Lab-only decision**

See how easy life insurance can be with the Horizon Experience ⮞

Please note that the digital application platform is not yet available in New York.

*Metric reported for full month January 2023. "Instant decision" is defined as total instant decisions as a percentage of total decisions from business submitted in January 2023.

** Metrics reported through January 2023. "Lab-free decision" is defined as total lab-free decisions as a percentage of total decisions from all business submitted through January 2023. "Lab-free decision" percentage includes instant decisions.

Legal & General America life insurance products are underwritten and issued by Banner Life Insurance Company, Urbana, MD, and William Penn Life Insurance Company of New York, Valley Stream, NY. Banner products are distributed in 49 states and in DC. William Penn products are available exclusively in New York; Banner does not solicit business there. The Legal & General America companies are part of the worldwide Legal & General Group.