In an ever-evolving market, it's essential to have the right tools to connect with a diverse client base. Our Campaigns-in-a-Box are meticulously crafted to empower advisors in reaching prospective clients effectively. With a special focus on millennials, women, and navigating those often awkward conversations, our materials are designed to resonate with underrepresented demographics.
These ready-made resources simplify the process of expanding your business ensuring your team can engage with clients confidently and efficiently.
Position your business for growth and success by helping your team target underrepresented demographics like those listed below. Encourage them to focus on education and digital engagement to fully leverage the opportunity.
Younger generations: Only 40% of Gen-Zers and 48% of millennials have life insurance. Nearly half acknowledge a need for increased coverage.1
Hispanic Americans: Only 45% of Hispanic Americans own life insurance, lower than other racial and ethnic groups.1
Women: While 55% of men had life insurance 2023, only 49% of women owned a policy.1
Black Americans: While 56% of Black Americans own a life insurance policy, the median coverage amount for white Americans with life insurance ($150,000) is 3X higher than that of Black Americans ($50,000).2
By understanding and acting on these demographic shifts, you and your team can expand your client base, build trust and loyalty, and stay competitive.
Most of all, you and your team can help provide peace of mind and security to those who need it most.
2 Forbes Advisor. "Life Insurance Statistics, Data and Industry Trends 2024" January 3, 2024
Legal & General America life insurance products are underwritten and issued by Banner Life Insurance Company, Urbana, MD, and William Penn Life Insurance Company of New York, Valley Stream, NY. Banner products are distributed in 49 states and in DC. William Penn products are available exclusively in New York; Banner Life is not an authorized New York insurer and does not do business in New York. The Legal & General America companies are part of the worldwide Legal & General Group. OPTerm policy form #ICC21-DTCV and state variations. In New York, OPTerm policy form #DTCV21-NY. Two-year contestability and suicide provisions apply. Please refer to the policy forms for full disclosure of all benefits and limitations. CN01252024-1
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